Booth attraction seemed to be a common theme at EXHIBITOR2014 in Las Vegas. ASTOUND Group showed how a barista brewing coffee and cappuccino worked in luring attendees.
Offering coffee in an in-booth lounge, booth staff was able to maximize the amount of time a potential customer can spend in conversation. 
“We’ve created an inviting atmosphere, one of creating business on the spot. We’ve done that by creating a conduit of hospitality,” said Dale Morgan, president, ASTOUND Group. “We strive to make a trade show exhibit booth about the exhibitor themselves.”
Morgan said the use of the caffeinated beverage gets conversations started.
Throughout the EXHIBITOR2014 show, the hashtag #ihearttradeshows and associated branding was found on T-shirts, coffee cups and mugs sported by booth staff both in the ASTOUND Group booth and walking the trade show floor.
For more information, visit www.astoundgroup.com.
