Several companies involved in the tradeshows and exhibitions industries recently won prestigious awards for their marketing efforts.
Global Experience Specialists (GES) along with Bell Helicopter won a prestigious Stevie Award for marketing campaign of the year in aerospace and defense from the American Business Awards organization, which are judged each year by more than 200 professionals across the U.S.
“It’s such an honor to win a gold Stevie for the Bell Helicopter campaign,” said Frank Laudo, executive creative director, GES. “This award is the result of an incredible team effort in which everyone played an integral role. We’re all elated to be recognized by our peers and to partner with Bell Helicopter.”
A Minnesota-based company, Skyline Exhibits, recently won the Outstanding Corporate Innovator award from the Product Development and Management Association (PDMA) after a nine-month review. The award goes to companies that demonstrate sustained and quantifiable success in developing new services and products, and Skyline is the first company in the exhibit industry to be recognized by PDMA.
“We are honored and very excited to win this award,” said Bill Dierberger, president, Skyline Exhibits. “It recognizes the culture of innovation that is at the core of this company and has been since we were founded in 1980. Innovation is a vital part of who we are because we strive each and every day to provide novel solutions to our customers’ challenges.”
The Kuala Lumpur Convention Center (KLCC) in Malaysia recently won international recognition from the Meetings Industry Marketing Awards with a gold award for best print advertising campaign for the center’s “Sarong Song” marketing campaign in North America. The campaign was designed to draw attention to the KLCC and Malaysia as a meetings destination and will be expanded due to its success.
“The excellent response has prompted us to extend it to other international markets, including Australia and Europe,” said Datuk Peter Brokenshire, general manager, KLCC.
UFI, a global association of the exhibition industry, bestowed its 2012 marketing award upon Freeman for its “YOUR Freeman” exhibition booth design showcasing sound, color, lighting and projection options. Each visitor experienced a unique presentation based on their personal preferences and used touch-screen displays and tablets to provide the specific information sought from each attendee.
“Winning the UFI Marketing Award is a great honor for our company,” said Molly Casey, vice president of brand marketing, Freeman. “The opportunity to share the marketing strategies we’ve employed as well as the opportunity to learn from and network with other leaders in the global exhibition industry was a key driver behind our participation in the UFI competition and why we will do so again in the future.”
Live Marketing, an integrated engagement marketing agency for tradeshows, b-to-b and virtual events, is celebrating the addition of three industry awards. Tradeshow visitor experiences created by Live Marketing for Wells Fargo Home Mortgage and Intel both earned one of this year’s five Sizzle Awards from EXHIBITOR magazine. In addition, the Wells Fargo Home Mortgage program won a Tower Award from the Chicago chapter of the Business Marketing Association.
Intel’s Intelligent Solutions Group earned a Traffic Builder Sizzle Award for its SiMan program at the Intel Developer Forum.
For its integrated marketing campaign at the 2011 REALTORS Conference & Expo, Wells Fargo Home Mortgage won a Sizzle Award for Best Integrated Tradeshow Campaign and a Bronze Tower Award for Exhibitions/Tradeshows – Marketing Program.
“These experiential marketing programs accomplished business objectives,” said Kristin Veach, senior v.p. of marketing and business development for Live Marketing. “That’s the power of creative approaches that deliver targeted messaging.”
3D Exhibits earned the Social Media Sizzle Award for the program they developed for Wizards of the Coast’s newest Dungeons and Dragons (D&D) game. The social media program enticed 35 percent of Gen Con attendees to participate in pre-release activities promoting D&D’s Heroes of Neverwinter and generated over three million social media impressions.
“People enjoy being part of a like-minded team,” said Nicole Genarella, v.p. of marketing for 3D Exhibits. “The campaign succeeded because Dungeons and Dragons fans forged real connections with other gaming enthusiasts.”