As part of its ongoing commitment to serve as an economic engine for the region, St. Louis Convention & Visitors Commission (CVC) hired Johnson Consulting, Gensler and Arcturis to assist in conducting a comprehensive study of the America’s Center complex.
The study will examine the competitive convention and meeting environment, how the America’s Center is positioned to compete with other convention facilities, provide recommendations to ensure St. Louis and the America’s Center remain one of the nation’s top convention/meeting destinations.
“This study will provide us valuable insights into how America’s Center can enhance its position in an increasingly challenging environment, here in the Midwest and across the nation,” said Kathleen “Kitty” Ratcliffe, president, St. Louis CVC. “Just like any business, it is vital for us to understand the changes being made by our competitors and the ever-changing needs of our customers as we strive to ensure our competitive advantage.”
The study, which cost $97,000, will include input from an appointed advisory board and is expected to be completed in June. The advisory board is seeking input from St. Louis civic and business leaders, as well as industry leaders, including event specialists, meeting planners and exhibitors from across the nation.
“In 2013 alone, travel and tourism accounted for more than $5 billion of direct spending to our regional economy, and the events hosted at America’s Center were a key part of this success,” said Ratcliffe. “This study will assist our efforts to solidify America’s Center as a key economic catalyst and asset for our region.”