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American Express forms partnership to connect virtual and physical events

To provide meetings stakeholders with virtual and hybrid solutions designed to improve the quality and engagement of meetings programs worldwide, American Express Meetings & Events collaborated with NASDAQ OMX Corporate Solutions, a global provider of webcasting and other multimedia technologies.

American Express Meetings & Events Multimedia Solutions, powered by NASDAQ OMX Corporate Solutions (Multimedia Solutions), will connect virtual and physical events by distributing live meeting content for companies worldwide. This offers customers a seamless meetings and events experience for their in-person and virtual meeting attendees, including content creation and delivery. The company’s global expert team will fully manage the complete solution on behalf of its clients, making planning and executing meetings easier for organizers and attendees.

“By combining American Express’ keen understanding of how and when to employ virtual elements with NASDAQ OMX Corporate Solutions’ leading multimedia solutions, meetings owners, presenters and attendees, both virtual and physical can improve the overall effectiveness of meetings worldwide,” said Issa Jouaneh, vice president and general manager, American Express Meetings & Events. “Meeting organizers are challenged to reach critical audiences who do not attend in person. The creation of a virtual meetings strategy supported by policy can help companies identify the right opportunities to deploy such tools to drive engagement, reach a wider audience, capture content and achieve the greatest return on investment and experience.”

As identified in the upcoming American Express 2014 Meetings & Events Forecast, previewed at IMEX America on Oct. 15, 46 percent of meetings professionals surveyed were unaware of their company’s policies and strategies to integrate hybrid technologies into meetings and events programs. American Express’ consultative experts address these concerns by establishing a virtual meetings strategy that identifies opportunities to incorporate technology solutions that allow clients to create a more robust experience for in-person and virtual attendees.

“We are proud to be working with American Express Meetings & Events to help their clients reach and engage online audiences,” said Shaun McIver, vice president and global head of multimedia solutions, NASDAQ OMX. “Our integrated webcasting and video communications services for the enterprise support customers in over 60 countries. This new endeavor is an ideal fit as we look to support American Express Meetings & Events’ customer online communications programs around the world.”

The value of the Multimedia Solutions is derived from a fully managed process where clients and meetings owners benefit from expert resources to support their strategic meetings program. The solution’s full range of capabilities include managed webcasts and webinars, online video content management, venue and location services, planning and logistics management, virtual meetings executions, online meetings catalogues and production coordination.

To request a copy of the American Express 2014 Meetings & Events Forecast, visit https://businesstravel.americanexpress.com/meetingsforecast2014/.

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