The vice president of creative at Access TCA, an independent event marketing organization, will present a new way for corporate exhibitors to work with design teams in his session, “From Curb to Carpet” at EXHIBITORLIVE this March.
“Too often, the designer is relegated to coming up with something that looks good on the show floor,” said Stephen Ross. “The curb to carpet approach, which I have used successfully over the years, starts with the goal of engagement and a holistic look at the potential attendee experience—and how we can engage attendees from the point at which they decide to attend the show until long after they are back home in their offices. It’s all about the right method of engagement at the right time.”
His client work has allowed him to use the curb to carpet methodology with both large and small companies, from Fortune 100 exhibitors to start ups. From Curb to Carpet is session R329, on Thursday, March 4, 20115 from 3:00 – 4:30 PM.
“Our session will be highly interactive,” he said. “It will give everyone a chance to integrate all the ideas they have picked up during the week—and to bring fresh eyes to an old process.”