Access TCA has expanded its executive suite, promoting four long-time industry leaders in administration, sales and marketing, design and communication services. Pamela Laferriere, vice president of finance and administration; Tucker Ramsey, vice president of client services; Mich Gunderman, vice president of creative services; and Barbara Mock, vice president of communication services, boast a combined 63 years of industry experience, including 34 years in various capacities at Access.
Mike Yag, Access founder and CEO, made the promotion decisions on the heels of acquiring M2Creative, a boutique outcome communications agency, and bringing the company’s co-founder Bruce Morrow, and his successful Outcome Model, on board. He appointed the new vice presidents as part of Access’ diversification and long-term growth strategy.
“Making operational changes is a natural counterpart to adding to a company’s service offering,” Yag said. “The simpler we make the organizational structure, the more success we realize. Simplicity translates to better, faster internal communication. That gives us all more time to focus on servicing our clients.”
Laferriere has worked in finance and administration for more than 20 years. She has held roles of increasing responsibility at Access since 1995. As vice president of finance and administration, Laferriere will oversee the finance and accounting, human resources and IT departments. She holds a Bachelor’s degree in accounting from Nichols College and a Master of Business Administration degree from Babson College.
Ramsey has held senior management roles in business development and marketing in the exhibit industry for the past 13 years. Until his promotion, this 24-year industry veteran spent three years as Access Atlanta’s director of client services. As vice president of client services, Ramsey will lead the sales, marketing and client management departments. He holds a Bachelor’s degree in industrial design from Auburn University and a Master of Business Administration degree from the University of Georgia.
Gunderman is an 18-year veteran of creative process and design. Since 2005, she has served as Access’ creative director and account supervisor for some of Access’ brand-name healthcare clients. As vice president of creative services, Gunderman will oversee the three-dimensional and graphic design departments. She will also continue to supervise the accounts of select clients. Gunderman earned a Bachelor’s degree in graphic design from the University of Cincinnati’s School of Design, Architecture, Art and Planning.
Mock has spent her 24-year career as both client and supplier in roles spanning meeting and event management, sales, operations and marketing communication. Since 2001, she has held the positions of director and vice president of operations for M2Creative. As vice president of communications services, Mock will oversee the operations of Access’ communications services category, including meetings, events, housing and registration, and related creative and technical services. She holds a Bachelor’s degree in education from West Chester University.
“Pam, Tucker, Mich and Barb have been exceptional leaders in their disciplines for a long time,” Yag said. “I am delighted to be putting the reigns of responsibility for Access’ day-to-day operations into their very experienced, very capable hands.”
The four new vice presidents top off the executive team, which also includes owners Yag and Jon Ellms, vice president and healthcare practice director; Bruce Morrow, chief creative officer; and Linda Davis, director and corporate treasurer.
Laferriere will be based in Access’ Boston office, while Mock will be based in the company’s Atlanta office. Ramsey will split his time between those two offices, while Gunderman will split her time between Access’ California and Boston offices.