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2013 International CES sets record for exhibit space

The Consumer Electronics Association’s (CEA) 2013 International Consumer Electronics Show (CES) took Las Vegas by storm this week with more than 3,250 exhibitors and an expected 155,000 attendees converging on the Las Vegas Convention Center for the annual technology extravaganza.

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Attendees at the 2013 International CES enjoy LG’s exhibit in the Central Hall.

Owned and produced by the CEA, the 2013 CES running from Jan. 8-11 is billed as “the world’s largest innovation event” and is the largest tradeshow in North America. Exhibit industry professionals follow its growth and success with great interest, many hoping its heady numbers bode well for the industry as a whole.

This year’s conference is the largest in the event’s 45-year history, making it the ideal showcase for new products.

“With the largest show floor in history, more innovative technologies and services will launch at the 2013 CES than anywhere else in the world,” said Gary Shapiro, president and CEO, CEA. “Some 20,000 new products will launch this week.”

Although this year’s exhibitor attendance of more than 3,250 companies is slightly down from last year’s mark of 3,319 companies, the exhibit footprint ticked up from 1.86 million net square feet in 2012 to 1.9 million net square feet of exhibit space this year.

Despite CES stalwarts Microsoft Corp., Hewlett-Packard and Dell opting not to exhibit this year, the CEA had no trouble filling the void left by the three personal-computer manufacturers.

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Attendees flood into the Central Hall to see the latest and greatest in technology at the 2013 International CES.

This year’s exhibitors include a record eight automakers including Audi, Chevrolet, Chrysler, Ford, Hyundai, Kia, Lexus and Subaru. These companies accounted for more than 100,000 net square feet of exhibit space.

Preliminary figures indicate that this year’s overall attendance should equal or surpass 2012’s number of 155,000. Attendance numbers include about 34,000 international attendees and more than 5,000 members of the media. Official attendance numbers will not be available until spring.

“Just walking the show, seeing the cab lines and traffic in and out of the convention center indicates that attendance this year is as strong as last,” said Steve Kidera, manager of industry communications, CEA.

Aleta Walther is a Southern California-based marketing and communications professional and freelance writer with several years experience as a corporate event manager. Contact Aleta at aleta@prwriterpro.com.

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