A series of dedicated market spotlight sessions on Europe and the U.S. are set to run during the Nov. 19-21, 2013 EIBTM, a global expo for the meetings and events industry, as a result of post-show feedback from Hosted Buyers who expressed interest in placing business in these destinations.
The Market Focus events have been designed and implemented to add value and enhanced return on investment through delivering targeted business opportunities for European and U.S. exhibitors and Hosted Buyers.
The first of these events is the Andalucía Market Focus, taking place in the Lecture Theatre on Nov. 19. Taking place the following day is the Catalunya Market Focus at the Catalunya Convention Bureau Stand. During the final day of the show, the Slovenia Market Focus will take place in the new Innovation Zone, and the U.S. Market Focus in the West Piazza on the show floor.
Hosted Buyers who have selected these regions as a preferred destination will be invited to attend the Market Focus sessions, ensuring a relevant business match.